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Google clarifies doubts about Mobile-First Indexing

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Google published a series of tweets clearing up the most common doubts about mobile-first indexing. Check it out:

URLs in search: With Mobile-first indexing, Google indexes the mobile version. When there is a different URL to mobile, Google shows the mobile URL to mobile users, and the desktop URL to desktop users – the indexed content will be the mobile version in both cases.

Crawled counts: The total number of crawled URLs per day generally won’t change. However, the balance will shift from mostly-desktop to mostly-mobile crawls. During a switch-over to mobile-first indexing Google may temporarily crawl more as it reindex everything.

Cached page: Unfortunately, Google is not showing a cached page for many mobile-first indexed sites. This is a bug, not by design, and should get resolved over time. It’s just the UI, it doesn’t affect crawling, indexing, or ranking.

Speed and mobile-first indexing: The mobile speed update in July is independent of mobile-first indexing. Fast sites are awesome for users, especially on mobile, since devices & connections there tend to be slower than with desktops.

Mobile website UIs: Using “hamburger-menus” and “accordions” on mobile websites is fine.

On requirements: Neither mobile-friendliness nor a mobile-responsive layout are requirements for mobile-first indexing. Pages without mobile versions still work on mobile and are usable for indexing. That said, it’s about time to move from desktop-only and embrace mobile 🙂

On ranking: The mobile-first index doesn’t change anything for ranking other than that the mobile content is used. While mobile-friendliness is a ranking factor on mobile, being in the mobile-first index is not.

To learn more about mobile-first indexing:

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Estrategista Digital e Fundadora da Blast Marketing. 11 anos de experiência em Estratégias Digitais. Especialista em SEO, Links Patrocinados e Métricas. MBA em Marketing Digital pelo Instituto Infnet. Professora de SEO e Métricas.